To stage, or not to stage: that is the question…

September 13th, 2010

Hiring Professional Home Stager is still a question for many sellers. A lot of them are not sure if the Staging consultation will be beneficial for them or not. They are afraid that heir house will be criticized. Here what Add Value Home Staging LLC will discuss with you during consultation and will make sure that you are comfortable with whole process of transforming your home into the showcase property that will lead to a quicker sale.

  • We will explain you why staging is important, why changes are necessary, why today’s buyers are not buying houses “as is”, and why staging is not an expenses but the best short term investment.
  • Will discuss target buyer and their needs.
  • Will explain you difference between “the way we live” and “the way we sell” and why switching to selling mode is so important. Stager will help you to look at your house through the buyer’s eyes.
  • Will help you to resolve issues or disagreements with your husband/wife on what kind improvements or repairs will be most beneficial for your home in order to sell it quicker and avoid price reductions.
  • We will discuss what needs to be done in all areas of your property including curb appeal, front entrance, kitchen, bathrooms, bedrooms, closets, and back yard.
  • Personalized master plan will be created that will help to showcase your home.
  • Will give you information on latest designer’s trends and will help you make right choice on wall colors, bedding and other accessories that will make your buyers feel like it’s their  home.
  • Will create a WOW factor by rearranging furniture and accessories using what you already have, or by bringing new art work and other accessories in order to create emotional attachment to the house.
  • Will explain you why listing pictures are so important in order to drive traffic to your house.
  • Will work with your budget and will advice on the most economical ways to make home improvements and repairs or will give you DIY solutions on re-purposing what you already have in your house in order to appeal to the wide range of buyers.
  • Will explain you why it is beneficial to hire Real Estate Agent and will help you to get comfortable with pricing strategy.
  • Will provide you cost effective tips and ideas that will help the whole process of selling your home to become easy and less stressful.  
  • Will give you an advice on where you could find the best deals on accessories or materials or can assist you in shopping.
  • Will give you marketing ideas for your home.

 We will assist you with all your staging needs. From just a consultation to full staging and shopping assistance, please contact us…

The house shows well. Staging will not make difference if there are no buyers…

August 9th, 2010

“The house shows well. Staging will not make any difference if there are no buyers…the market is dead.”This is a statement I’ve got from one of the REA in my area.

well or wow

 

One of weekend I was touring Open Houses that had been reduced in price. The agent did not invite me into the home, I walked in and introduced myself. I was shocked when I heard what he had to say about the house…normally, I would have given him my advice, but is this case I did not… I left without saying anything. To be honest, I really felt sorry for the owners. The house was filled with dated furniture and had dated wall colors, it needed some help.

Yes, the market is slow, but there are always buyers out there. Today’s market dictate  new requirements for a house that is FOR SALE.

It needs to be the best of the best in its price range.

Very often I hear from the Realtor “the house shows well”. IS THAT ENOUGH ?

Shows “well” is not the same as shows “WOW” Add Value Home Staging living room beforeAdd Value Home Staging living room after

This transformation happened at the time of a staging consultation. The living room appears much larger and more open. The loveseat was removed along with the oversized chair and ottoman. They were replaced with two smaller chairs to create a much more streamlined look. Furniture and accessories was found around the house.

Another example of shows “well” and shows “WOW” in the bathroom

Add Value Home Staging bathroom before

This clean but simple bathroom did show well.

It now has a “WOW” look with a new shower curtain, towels, wall art and a coat of paint.

Add Value Home Staging bathroom after

Start today and find your local stager!

For more information, please visit my website http://www.addvaluehomestaging.com/index.html

 

Are you SAVING money or MAKING money when selling your house?

April 1st, 2010

The biggest mistake is SAVING money on professional services and materials when it comes to prepare your house for sale.

You do want TO MAKE MONEY! You can not make money without investing. You invest in to the college education to get a better job. You invest into good suit when going to the interview to get a job. Why do you think that when you are selling your house you will automatically make money?    NO, you will not unless you invest time and money. More you invest the better return you will get. I am not talking about over improving your house. Be careful with that! But don’t pass unfinished projects on the buyer you will lose them right away on that issue! Instead make necessary repairs, invest in curb appeal, professional cleaning, rent storage to put your clutter away, hire a professional stagier, invest in new updated light fixtures, hardware, bedding, accessories and paint, and at the end hire a good agent who charges full 3% sellers commission. Remember advertising cost money and you will get what you paid for. Don’t overprice your house thinking it is outstanding. If buyers see that price is too high they walk away to the next house on their list without any proposal. Only a few people will negotiate.

Sounds like a lot of effort especially if it is not going to be your house soon? But think how you are going to feel about your house when it’s all done. HAPPY! With the exact same feeling your buyer will put an offer on your house. Isn’t that what you want?

Now we come to the SAVE part.

By doing all the above you will SAVE on time on the market and you will SAVE on your mortgage, taxes and utilities accordingly, and you will SAVE on price reductions.

For example for average $250K home mortgage, taxes, insurance and utilities are around $2500 per month. If you decide to “save money” at the beginning and will not do anything to prepare you house for sale it will stay on the market at least for 6 month. If you did your homework and priced it right you could save at least 4 month on the market which is $10K. Plus during 6 month you would reduce your asking price at least $10K. Now we are talking about $20K in SAVINGS. All the professional services and materials could cost you couple of thousand dollars that will become your best short term investment.

So the main idea is to SAVE but not in the beginning of all that process. SAVINGS will come automatically and you will be surprised that you have not only SAVED but MADE money on your house.

For more info on Staging, please visit out website www.addvaluehomestaging.com